In this age of online businesses, it is imperative for every business to adopt the latest trends in online marketing. It is no secret that any business that desires to move to higher heights must go online in its marketing efforts. Bars and nightclubs would do well by adopting online marketing. Utilizing online marketing allows your bar to reach more customers and remain in contact with them for a long time at a low cost. To remain competitive and relevant, you must consider marketing your bar or nightclub online. This will increase your exposure and give you an upper hand over your fellow competitors. This can be done in the following 3 basic ways:
Marketing Ideas for Bars
1. Email marketing for Bars/Nightclubs
This is the use of emails in the marketing and promotional efforts of your business. It’s a pretty simple process and starts with creating an email list for all your current customers. The easiest way to do this is using an email management software like the one provided by BarSmash.com. This allows you to schedule emails to be sent in the future, track who reads you emails, send out promotional offers, and more!
The emails will keep you in contact with your customers and your business in the back of their head. As the times are changings it’s getting more and more difficult to maintain the customers you have worked so hard to get, utilizing emailing marketing can go a long way in making this part of your job easier. It creates and maintains this communication and relationship between your business and your customers. By continually sending promotional emails and reminding them why your bar/nightclub is the best place to be your email marketing campaigns can really help you build your brand and maintain that customer relationship.
2. Search Engine Optimization for Bars/Nightclubs
This refers to marketing efforts dedicated to ensuring that your nightclub or bar’s website ranks in the top pages of search engines. (Don’t have a website? Get one at BarSmash.com!) The first step towards this is ensuring that your website content is optimized for ranking or SEO purposes. You can do this by hiring an SEO expert or firm that understands what steps need to be taken to optimize your website for the major search engine algorithms. This includes everything from keyword research to building social signals, content development, and backlink development. By working with a firm that understands the steps that need to be taken, your companies website can reap the rewards of having customers find you without having to pay for traditional marketing like print advertisements or radio/tv ads. When done the right way, a strong SEO campaign is far and away the most cost effective form of marketing and can drive thousands of potential customers through your doors!
3. Pay-Per-Click Advertising for Bars/Nightclubs
When done effectively, pay per click advertising is one of the most effective and track-able forms of advertising. What is PPC advertising? PPC is simply advertising through an ad network such as Google’s Search and Display Networks. With pay-per-click advertising you only pay if a customer clicks on one of your ads. This way you’re business isn’t stuck spending money on advertising that isn’t bringing your business any return on investment. With PPC advertising you can choose the demographics you want to target with your ads and the ad network (such as Google or Facebook) will only show your advertisements to these individuals.
Let’s say you are interested in marketing to anyone between the ages of 21-35 within a 20 mile radius of your bar or club, Google will then only show your ad to these customers and you’re not stuck wasting money advertising to people who wouldn’t visit your establishment in the first place. Even better you only pay if they actually click on your ad and view your website! Another way you can use PPC advertising is by targetting specific keyword terms or phrases instead of demographics. For example you could target a term such as “the best nightclub in dallas” and any time someone searched for this online your businesses ad would come up first! Not a bad way to market to a potential customer right at the point of sale and looking for a business exactly like yours!
Contact our support team at BarSmash.com and we can get you setup with a $100 of free advertising through Google Adwords so you can give it a shot!
When it comes to online marketing for bars and nightclubs there are a ton of different ways to market your business. If your interested, BarSmash.com can help you build a customized online marketing strategy for your business that will smash your competition!