Owning a bar is, undoubtedly, a fun but challenging endeavor. In some locations, the competition may be stiff meaning that you have to constantly evaluate your strategy in order to bring more customers to your bar. For this to happen, it is vital that you not only promote it actively, but come up with refreshing ideas that will ultimately make it stand out from similar establishments in the area. Herein below are 6 unbeatable ideas that are sure to make customer numbers surge at your bar in addition to keeping them coming back for more.
Have Guest Bartenders
You could try having a local celebrity or media personality as a guest bartender. More often than not, these prominent people will be accompanied by their friends who would want to see how they perform. If your choice is a celebrity, your bar might even end up getting some press coverage which is always a plus. Just make sure that you go over the bartending basics with your candidate prior to an event.
Have an amiable policy towards pets
Most bars do not allow pets in their premises. If you happen to have a patio, then having a relaxed policy on pets could see you attract a whole new crowd. For instance, you could kick it off by having a dog owners’ gathering and launching it on social media sites such as Facebook and Twitter. This is a sure way of driving traffic to your bar.
Introduce a video game tournament
Love or loathe them, video games have a huge following. To bring more customers to your bar, you can ask around for the games that are popular amongst your clientele and create a tournament that they can participate in. This will work best when the games can be projected on to a screen so that they can be viewed by all. Participants could register prior to the tournament with those eager to watch being charged an entry fee that could be used to cover costs for any giveaways.
Introduce theme nights
If your bar mostly plays one type of music, then it is time for you to throw in some variety. Try introducing salsa nights, hip hop nights, or western music nights. Anything to break the monotony and keep revelers interested. Whatever you settle on, partner with professionals in that particular genre and the exposure you are bound to get will keep attracting new customers.
Introduce comedy nights
While bringing in established comedy acts might be expensive, try getting a local comedian to host such an event. He could come up with a list of comedians willing to participate. You can then charge people as they enter with the proceeds going to a cash prize for the winner. Most of the performers will usually come with their friends and sympathizers thus driving up your customer traffic.
Occasionally host singles parties
Such events are an excellent idea to draw crowds as singles will always attend with two or three other friends who are there to watch out for them. In addition, men tend to drink more so as to mask their nervousness. In all, this is a win-win situation for you and your clientele.